Fabletics is a high-quality athletic wear and accessories line that was co-founded by Kate Hudson and the JustFab Inc, in August 2013 after they identified a gap in the active-wear marketplace. The brand has eight stores, and it aims at opening 75-100 stores in three to five years’ time. Customers have the opportunity outfits to try out the outfits and with the help of the Fabletics staff; they join the brands VIP subscriptions. JustFab has helped in upgrading the brand’s customer service system on fabletics.ca as well as renewing the FAQs sections. All this has been done to help their clients understand how the subscription program works and minimize any problems its use. More information is available here.
Fabletics plans to achieve $250million target in online sales in 2016. Their operations were primarily online-based earlier but later opened a physical location where the customers can have a look at the products. Among the areas, include Amazon.com Inc. and Blue Nile Inc., which is a jewelry retailer. Some shoppers would prefer visiting the physical location to learn about the material used in making the product and later sample the different colors and styles that fit their preference online. In 2015, the brand included men clothing and accessories, and they plan to include dresses and swimwear in 2016 with plans to extend to other areas shortly.
One can choose to shop or skip the month before 5th of every month if you do not buy or skip the month before the said date; your credit card gets charged $49.95. One can skip as many months as possible provided they update it on the 1st to the 5th of every month. The first VIP purchase gets a $25 discount and free shipping. Fabletics conducts a short lifestyle quiz for the VIP members to understand their style and work out preferences after which they send new outfits every month to their clients. To cancel the VIP Membership, you can call 1-844-322-5384, the Fabletics service team. If the customer gives them one more chance, the Fabletics offers them one more outfit. More information is available here.
Fabletics aims at providing affordable accessories and athletic wear ranging from the essential to the fashion-inspired outfits that make the wearer feel good and have a great look. The brand is mainly known for their bright and patterns on their wears and their unique sports bra that has a lot of crisscrossed back straps paired with backless tops. Therefore, athleisure brand Fabletics remains the best store for all athletic wear and accessories.