Doe Deere has the idea that cosmetics are a form of self-expression and freedom rather than a way of concealing imperfections as many people say. Doe Deere is known for her role with the Lime Crime Cosmetics as the founder and chief executive officer. She was initially born in Russia but grew up in New York City. According to this beauty expert, she says that beauty is more than what looks natural or best. Rather, it’s what makes one feel right and comfortable. This is the ideology that led her to establish the Lime Crime in the year 2008. She was looking to come up with magical, colorful and cruelty-free cosmetics.
The name Lime Crime is as a result of Deere’s favorite color as well as her dream to come up with lipstick, nail polishes and eye shadows that are vivid and bright. She believes that other women can make it as well and supports them. This is from the fact that she started from scratch and has managed to acquire success on her own terms. She says that other women can have their voice as well and speaks on the subject at public events like PHAMExpo and Vegas Nay’s Stardust Tour.
On a normal day, Doe Deere has a lot of meetings to attend. She begins her day by meeting with her creative director followed by a meeting with the president, vice-president and the chief operating officer. After the meeting, she says that she spends the rest of the day directing visuals. This entails spending some time in the lab developing new products. She responds to any query on the emails using her iPhone 6+. Doe says that she brings her ideas to life by waiting for inspiration. She says that she must try out a product before it is released into the market. According to Deere, this is the only way to determine whether the product are authentic. Concerning inspiration, it may take months and years, but the key is acting swiftly when the inspiration arises.
Doe says that the one habit that makes her productive as an entrepreneur is getting to know her brand and what it stands for. She says that the worst job that she ever held in her life was working in the insurance industry.
Fore more details, visit www.doedeere.com.