Fortress Investment Group has been on record after surviving the economic crisis that occurred in 2008, through the strong foundation that the company had put in place before the adverse situation. Surprisingly, the financial industry was walloped by market forces that led to the collapse of the financial sector in 2008 both in the United States and other parts of the world. Other countries are likely to experience ripple effect in financial industry if the United States’ financial market is experiencing turbulence. This was precisely what happened, and there was chaos in the Wall Street Financial District and other financial markets around the world.
After the economic crisis, Fortress Investment Group embarked on the purchase and acquisition of the entities that had been adversely affected by the market conditions and that could not continue with their operations. The business benefit was that Fortress Group was acquiring these assets at reduced prices because there were no other companies that were willing to purchase the same assets as they feared that the financial problems would remain for some few years. The company acquired a lot of assets at reduced prices with the hope that the market would change and give an opportunity to sell these assets.One decision that saw Fortress Investment Group succeed in its operations involved structuring the organization so that it could address the specific needs of consumers in the industry.
Previously, other asset managers had not placed much value to their customers until Fortress Investment Group started offering personalized and customized financial services to investors. This made the organization to attract a large number of customers, some of which it still has to date.Recently, SoftBank acquired Fortress Group after prolonged negotiation with between the shareholders of the two companies. However, if the reports are to be believed, the Japanese investors will be getting a company that has dominated the industry for a lengthy period of time, and it will continue to dominate even after acquisition. There are a few important factors that the new owners of the organization considered before agreeing to commit a significant amount of money in a foreign-based company. One of these factors could have been the skilled expert leadership of the company.