Both Adam Goldenberg and Don Ressler have taken a unique approach to fashion. One thing that has inspired them is that they have come up with a model that they want to be like when it comes to the products they offer. One thing that they have decided is that they wanted to be on top of the trends. They also want to offer clothes that other stores don’t offer. One thing that they decided to model their store after in some way is the H&M retailer company. H&M is a store that offers unique items for both men and women, and they offer it at affordable prices.
Don and Adam have taken the time to study all of the fashion giants in order to find out what they do that makes them stand out. Then they have decided on how they want to approach fashion. Among the common things they have noticed about many fashion retailers is that they don’t have any of their own products. This is what limits the type of products that are available. Don has decided that their company is going to offer their own products. On top of that, these clothes are going to sell at a lower price than other stores.
One of the reasons that they have wanted to be like H&M is that the store has offered a lot of trendy clothes. Don and Adam want to do the same things for people. However, they also want to be able to reach people in other parts of the world where there is nothing remotely like H&M. This gives them the ability to gain customers and keep them. For one thing, when customers look for something unique, they need some outlet that is going to provide that for them. Adam and done have decide to create that for them.