Coffee is the second most consumed beverage in the world based on a report released from the National Coffee Association. The structure of Organo Gold’s business model differentiates itself from Maxwell House, Starbucks, and Folger’s, and other coffee brands. The model design is with multilevel marketing strategies for independent distributors to sell and promote the company’s products, earning a 50 percent commission on all sales. The system’s structure is for the sales team, Organo, and the distributors to share the profits.
The culture of coffee continues to transform starting in the 1800s to the 21st Century. When Organo Gold opened in 2008, its main product is the coffee line. Since then, the company added other product lines, including teas, flavored beverages, nutritional shakes, personal care, and body management. What each of the products have in common is the ancient Chinese mushroom Ganoderma. The fungus or mushroom is popular in China and used to support the immune system, increase energy level, and to promote weight loss.
Bernardo Chua, the CEO and founder of Organo Gold is the brains behind the development of products infused with Ganoderma. He spent many years researching the ingredient infusion with nutritional, beverages, and supplemental products. His company is the first coffee business to market their products with Ganoderma. Organo’s independent distributors use the business model structure to educate consumers, sell products, and build their businesses.
On Indeed, the distributors, sales representatives, and consultants give Organo Gold high rating stars. The company received a 4.2 star rating for work and life balance and for the culture of the company. The job security and advancement rating is a 3.7 by some employees at the company. The staff at Organo says the company has a great working environment which gives them the opportunity to grow their independent businesses. To become a distributor, Organo requires an investment in its products with no guarantee.