The instantly iconic Doe Deere is one of the most successful female entrepreneurs of recent years. Her shock of blue -and occasionally pink or purple- hair may be the attention grabbing feature. A close second is her brightly colored makeup. This makeup is additionally her business. Her business venture that began as a bit of a gamble is her now iconic and fairly famous makeup company Lime Crime.
Lime Crime was started in the year 2008. Doe Deere chose to sell makeup as a part of her fashion ebay store. Her ebay store -which was called Lime Crime- was mainly for clothing she designed. The makeup addition was a decision she chose to make because she liked wearing brightly colored makeup in the photos of her modeling the clothing for her ebay store. Enough customers asked her where she got her makeup that she decided to start making makeup to sell on her store. She said that at the time she often would use stage makeup to have high pigments. When she started making her own makeup she started mixing all sorts of ingredients together to make her own bright colors.
She simply says that if you have a great business idea, pursue it. It is so easy now to use ebay or Etsy to start to sell a product. Even Facebook has become a marketplace. The other thing Doe Deere recommends is to have a secure website so customer’s information is safe. She has said that at one point the Lime Crime website had a safety concern, where they needed to up their security. Knowing who your customer is and how to market to them is important too. Marketing is how a product captures the attention of consumers. Doe Deere and her employees work hard to create eye catching advertisements for social media using their makeup. Everything is eye catching about their ads. The bright colors of the makeup helps to make the makeup that much easier to sell. The Lime Crime makes for gorgeous and eye catching makeup products that are alluring to the eye. In particular, the Lime Crime lip colors really draw in potential customers.
On her business person recommended reading list is the title: Think Big and Kick Ass by Donald Trump. The Brand Gap and Zag by Marty Nuemeier are additionally on her list of recommended reading for entrepreneurs.
You may be as successful as Doe Deere though, if you consider her business tidbits. If you have a business idea you are interested in undertaking, be like Doe Deere to go on and take it.